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Publishing May Be Staging a Comeback in Europe

New inks and coatings are improving visual impact as well as haptic effects.

By: Sean Milmo

European Editor

There are signs of a comeback by print in Europe amid indicators that the massive surge in the popularity in online media may soon have reached its peak. After several years of steady decline, the circulations of many newspapers and magazines are beginning to stabilize and, in some cases, are even increasing. There is mounting evidence that direct mail can have a more lasting effect than promotional email. The momentum behind the apparent revival in print is stemming from new printing tech...

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